A logo design brief is typically created by an art director or creative director to hand off to a designer. Logo impress creative brief form in word and pdf formats. Not just a few notes jotted down in the course of a phone call or meeting. Your logo, if applicable ideally 300 dpi or greater, or a vector image 5. Creative brief page 1 714 creative brief this document provides a brief description of the project.
It needs to be brief and tothepoint, but without leaving out any important details. List some examples of logo designs you like you can attach or link images, and describe what you like about them. The following is a sample creative brief for logo design projects that strikes the delicate balance between being relatively short and tothepoint, but without glossing over any important areas. Creative brief getting the right amount of details and having a clear understanding of goals from the beginning is the most important factor when starting a new logo design. Creative brief questions who is the target audience. Review any verbiage or language that must not be used in the copy. This sweet bundle is comprised of 5 of my top downloads. But even if you are the designer working solo, i still strongly recommend doing this exercise to help organize and structure your creative explorations. With or without a brand strategy document, its essential to start with a clear creative brief. Any and all marketing materials, from advertisements and brochures to websites and packages, benefit from the use of a creative brief, a document that lays out the basic purpose and focus of a specific marketing piece and provides some supporting information that gives you grist for your creative.
A framework for developing and evaluating marketing materials the creative brief is a planning tool widely used by advertising agencies and marketing personnel when designing or. That way, you can easily share the creative brief template pdf with your peers. This document serves as the consultation paper that integrates the minds of the client and the designer or creative. The tide brand contains four types of laundry detergent products. A wellwritten logo design brief can spell the difference between a logo design thats perfect for your business and a logo design that doesnt even come close to fulfilling your needs. Logo creation is an important part of your business and no shrewd marketing is a necessity. Its a sort of metaphorical map which the people in the creative team follow. Sample creative brief for logo design clients free download. Provide any graphic guidelines, logos and other graphic support required for the creative execution. If a vector format is not available, logos can be supplied as. This creative brief will focus primarily on tides liquid detergent and detergent pacs, commonly known as tide pods.
A creative brief is an efficient tool to use in order to get all project participants on board on the same boat. The ultimate creative brief template and how to use it february 5, 2020 june 15, 2015 by niklas dorn. View their insights, events and information and find your perfect partnership. No part of this document may be reproduced, stored in a retrieval system or transmitted in any. Before we can explore how to write an effective logo design brief, we must first define what a logo design brief. Does it need to complement the organisations existing branding logo, font, colours or is it purposely different. A creative brief is a communication tool that outlines a projects requirements, expectations, goals, and resources. It outlines the objectives, audience, and assumptions for the project and details the creative.
Theres no set way of writing a design brief, but they will always share the. A design brief serves as a definitive guide of the clients goals, requirements. Feel free to convert it into a pdf file after editing. When partnering with a creative firm, sharing a creative brief can ensure everyones on the same page. My logo design brief in a one page pdf i get a lot of people filling in my logo design brief with junk copy just so they can get a sense of what questions are spread out over the five pages. Logo impress creative brief form in word and pdf formats page 3 of. The following is a sample creative brief for logo design projects that.
Get started with this free creative brief template pdf. My logo design brief in a one page pdf the logo smith. Name one or more things that your logo design absolutely must include. Three logo forms in black and white grayscale when applicable are formed. It helps ensure that all stakeholders in a project are on the same page from the start, which also helps the project run smoothly, stay on schedule, and be successful. All information will be held strictly confidential. We begin with a phone or face to face meeting to get an overview of your company or organization, and then a creative brief. Start your logo design project by filling out your creative brief below need help filling out your creative brief. Use your own ftp site, dropbox, hightail, wetransfer, or similar services. This creative brief template pdf discusses the project details like the project name, due date, and project description. Regardless of your position, a creative brief will help you get everyone prepare and think of the. This is the first in a 5part series featuring chapters from our logo design guide ebook, released every friday until its all gone. What do you like or dislike about your existing logo.
It is often a thick blue liquid development of tide, 2006. Learn more about the details of each of these templates and files. Creative brief fill out this web form to request any custom creative project you need. Company or product name which will be a part of the logo. Will the slogan will be a part of the logo or will it be optional. Distill into a single document email, pdf, website, ppt, shared doc, wood carving, etc. Though harder to work with, a pdf file can also be a vector file. Do you want your logo design to match the current design of your website. It ensures the logo can be reproduced in one color and 2.
In house graphics logos visual identities for brands. The creative brief template pdf for graphic designers and ux. If there is additional information you would like to add please do so. Since its creation, cocacola has been widely recognised for.
A creative brief template is an essential document or tool in any kind of marketing or advertising campaign. A simple 1 page pdf with black and white logo and a brief description of the concept. A design brief is a document containing a set of instructions which outline the desired results of a project. Pepper represents a drink that people tend to choose over others.
For information, address limeshot design, 1950 aubin street, neutral bay nsw. An effective brochure is strategically limited in scope. New promotions strategy khalil stokes and gabe patil background part of the larger mens grooming market, nivea men is a unique brand that spans. Creative brief 3 background cocacola is an international conglomerate established in atlanta, usa in the 1880s. The marketing materials that will be used are listed in the document which. Please list the current marketing material and campaigns that you are actively pursuing at the moment that we will need to make allowances for. Pepper logo is sleek and sophisticated, while not straying far from the original logo products, 2015. We design 4 5 logos based on your brief we may ask you more questions by. Sometimes logo design samples concepts are much easier to visualize than they are to create in the real world. Tide liquid laundry detergent was developed in 1946 as the first synthetic laundry detergent. Too much information can dilute the effectiveness of the piece and hamper its impact. Its a simple 7question survey that ive crafted over nearly 7 years of experience. Whats the scope of the project, including its goals. If you have adobe illustrator, theres an easier way to extract logos from vector pdf files.
A designers guide to creating a logo design brief logo geek. Upload files via aspera faspex digital delivery or any online delivery system. The business name you wish to appear on your logo slogan or tagline you wish to include do you have an existing logo. For starters, you want and should use a creative plan in order to avoid an unorganized marketing or advertising campaign. Your business brochure has many uses the possibilities are endless. A designers guide to creating a logo design brief by ian paget on 08022015 in logo design unless you plan to create your own projects and work for yourself, in almost all cases when designing a logo you will need to work with other people. We can provide, graphic design, video, websites, and physical printing services. After all, if youre spending time and money to work with a firm on a wellexecuted advertising or marketing campaign, you want to make certain youre getting the most out of your partnership. Logos should be supplied in a vector format adobe illustrator. An example of the content of a creative brief,and not necessarily in this order,would include something like why.